Rewards program awareness for Foodie Card was an ongoing campaign. Rewards helped with both B2C and B2B retention. 

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My goal was to increase reoccurring mobile app receipt uploads by communicating to audiences using informative copy accompanied by graphics that illustrated the ease of usage. 

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The overall design direction that I gave the graphic designer was to convey excitement through color and celebratory elements.

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We saw a consistent increase of receipt uploads following the introduction of this rewards program awareness campaign.

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Related: Treat Yourself Tuesdays