ACQUISTION LPs
For this project, I conducted research on best practices for landing page development, created a document outlining the layout design, and provided the graphic designer with distinct copy for each page based on themes that I developed.
01
Credibility
Consumers care about why they should trust a company, so I created a brief for a landing page that included real reviews, logos of well-known partners, and our story of how it all began. These elements provide the credibility people look for when deciding whether or not to try a service. The target for this page is a skeptic/someone coming across the company for the very first time.
02
Quick Facts
My goal was to have a page that highlighted the core value proposition in a quick way. Also, a common question prospective customers would ask is "Where can I use Foodie Card?" so I included a tool where a user can find participating restaurants as part of the design brief.
This page is ideal for a winback campaign or linked to a previous page that contains more information about the company mission.
03
Foodie Appeal
This page truly caters to the foodies. It includes the restaurant finder tool so the audience could explore all the options available with Foodie Card. I requested the slideshow element to be included since restaurant goers love to eat with their eyes, and further communicate the various types of choices that a Foodie Card member has access to with membership. I also wanted the customer to be able to imagine the many ways Foodie Card could fit into their life with the description of different types of "nights."